Are health and fitness centres missing out on a golden opportunity?
I was surprised to find, when making calls yesterday to health and fitness centres, that most were unaware of the latest fitness craze: hot yoga!
I was astonished when I spoke to a fitness club manager of a well-known fitness franchise who said she'd never heard of hot yoga or Bikram before the call.
Poor market awareness, or are hot yoga studio owners keeping it all a secret?
Health and fitness clubs could potentially be losing members to this latest health and well being way of hot yoga. All they need to do is provide a heated space, hire teachers capable of delivering a hot yoga class or and they can keep maintaining a solid membership base and generate high return on investment.
Hot yoga and Bikram style yoga seem to be very addictive for yogis, however health and fitness clubs are potentially missing a trick if they do not offer this kind of service amongst their fitness classes.
Some businesses and in particular old school health clubs offering the traditional format of yoga classes, do not seem prepared to move forward with the current and latest fitness trend. Why leave it so long until it's almost too late jump on the bandwagon of the new health and fitness movement - which is hot yoga right no..
Heating a hot yoga studio is fairly cost-effective and not too expensive even though you have lots of heat being pulled into the studio. There are ways and means of making this type of class and this type of offering cost effective, and at Euro Controls UK Ltd, we show our client exactly how much money will be spent based on business rates on electricity to run the heaters for a class (including heat up time).
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Customers are always surprised to learn that actually running infrared heaters can be a very cheap way of keeping a room warm because of the radiant effect and the fact that the heaters can be run at a lower air temperature compared to a convector system. And what we have found is our clients can charge a premium for the hot yoga classes because it is a very exclusive form of exercise.
If you own a fitness studio or a private health club or even a large leisure facility I would like to ask you the question - why not add hot yoga to your class timetable, when there is such a great return on investment involved?
We will show you how to design and install regulate and maintain an effective hot yoga studio using the existing premise.
